Baraboo Retail Market Analysis

Baraboo Retail Market Analysis: A Study of Business Retension, Expansion, and Recruitment Opportunities

The Baraboo Economic Development Commission (BEDC) requested UW-Extension facilitate a retail market analysis for the City of Baraboo.   The purpose of this study is to provide the Baraboo Economic Development Commission (BEDC) and other business and community leaders with objective information to guide retail development efforts in Baraboo and its business districts.  The study assembles market information to support business retention, expansion and recruitment efforts.  This information can be used to identify retail gaps in the community and to fill empty and new commercial space.  The study also develops strategies for each district to help them establish a position in the market that is clearly defined and complementary to other districts.

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