Strategic planning is one aspect of organizational development, and it is a management tool. As with any management tool, it is used for one purpose only: to help an organization do a better job – to focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization’s direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. (Adapted from Bryson’s Strategic Planning in Public and Nonprofit Organizations)
Strategic planning is a process that typically includes creating a mission statement, defining an organization’s mandates, conducting a stakeholder review, identifying the organization’s strengths, weaknesses, opportunities, and threats, issue identification, strategy development and plan management.
Jen Erickson facilitates strategic planning processes for nonprofit organizations and local governments throughout Sauk County.
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